If the money is in the list then any plugin or tool which can help you turn more of your readers into subscribers is surely a worthy addition to your site. Building an email subscriber list has many advantages, including being able to communicate with your audience after they’ve left your site, bringing them back to your site, and promoting your goods, services, or recommended products.
In most cases a simple sidebar signup form which allows readers to join your mailing list or newsletter isn’t going to bring you the kind of results you’ve been hoping for, and for that reason there is a growing number of plugins available to help increase conversion rates to help you build your list.
While the most popular plugins of this type, such as OptinMonster can cost more than a new blogger might have to spend on premium plugins, today we will take a look at some great free in-content and popup optin form plugins to help your mailing list get off to a flying start.
Free Optin Signup Form Plugins for WordPress
In the past at WP Squared, we’ve already written about some of the premium versions of these tools: once in an article on the Top 6 Optin Form Plugins for WordPress and then in a post on the 5 Best In-Content Optin Signup Forms.
Since those articles have been published, a number of new products have entered the market, especially those that are free to use on your site; so with that in mind it’s time to highlight some of the newer plugins which can help you grow your subscriber numbers and build that essential email mailing list for your site at no extra cost.
If you haven’t yet chosen an email marketing service, then our guide to the different email newsletter services will help you pick the right one for your website, although the AWeber $1 trial is hard to beat.
This free signup form plugin really is essential for anyone using the ever popular Genesis Framework for WordPress and any of its 100+ child themes, or their own custom designs.
It’s pretty simple stuff in terms of functionality, but it’s a great place to start if your Genesis child theme doesn’t have any provisions for collecting email addresses from your readers. Simply install this plugin, hook it up to your email newsletter marketing service, and then add the form widget to your sidebar.
Tip: If you want to have a go at creating your own sidebar optin form that closely mimics the ones used by the StudioPress, then this tutorial by Josh Kotsay over at Slick WP is well worth checking out.
Otherwise, if you just want a plug and play way to get an attractive email signup form on your website then this essential Genesis Framework plugin is for you.
This is another free optin form list builder plugin for WordPress users. It’s been designed by Noah Kagan and his AppSumo team, who have kindly made it free for all to use. This time it’s a popup form, rather than a sidebar form, so users can expect a greater conversion rate.
The interface for setting up the forms is very simple and you can literally have a popup optin form live on your site in a matter of minutes after installing this plugin.
This free tool has a great set of features that are also found in some of the most expensive premium optin form plugins, such as OptinMonster and Hybrid Connect, including the exit intent trigger that only shows the form once your visitors are about to leave your site. One user, Brian Dean, even claims he made an extra $82,125 per year from this plugin.
Tip: If you want to get the most from this popup optin form plugin, then the developers have posted an article sharing the best converting colours, button text, and other options, from their experience of collecting 700,000+ email subscribers using this tool.
The AppSumo List Builder plugin is free to use and the subtly designed forms are some of the best looking around.
Optin Forms by Codeleon is a free plugin that is available from the WordPress.org plugin directory, and its one which makes it very easy to insert in-content signup forms into your posts and pages.
Optin Forms works with many of the most popular email marketing services, such as AWeber and MailChimp, and the process for creating a form and using it on your site is very simple indeed.
The included forms are really nicely designed and wouldn’t look out of place on a premium plugin of this type. However, when using Optin Forms on your site, customizing the appearance of the signup forms is very straightforward so you can add your own personality to them.
The settings are very easy to understand and give you a good selection of options covering how the forms should look, and also where they should be displayed on your site. Positioning options include:
- After the first paragraph
- After the second paragraph
- After the post
- Don’t display (use shortcode instead)
The form can also be inserted into the posts and pages of your site using a shortcode, giving you lots of control over how your optin forms are displayed.
While this plugin only allows you to display in-content optin forms, such as those in the middle of your content or at the end of posts and pages, it can be used in combination with a popup optin form plugin, such as the free SumoMe List Builder if you want to maximise the number of signups you can gather from your WordPress site.
This is the free, scaled down version of the popular premium Optin Revolution plugin. It’s a good choice for anyone who wants to see what the premium version looks like when installed on their site; although you will have to put up with a few ads for the pro version on the backend of your site.
While you do get quite a lot of control over how your form will look, the overall default design won’t be to everyone’s tastes and might perform better on certain sites, compared to others.
The plugin integrates with the most popular email marketing services, such as GetResponse and iContact, making it a solid choice for those wanting to try out the core functionality of Optin Revolution Pro, or just add a free popup optin form solution to their site.
PopupAlly is a free popup optin form plugin that might appeal to those looking for a more sedate and low key design.
PopupAlly allows you to create two different forms, and it also gives you the option of inserting them directly into the post and page content on your site, or displaying them in a popup window, giving you a good set of options over how your forms are seen by your readers.
The popup form can be activated after the user has been on the site for a set amount of time, or by using the exit intent feature, which detects when they are about to leave the site and then displays the signup form – a great way to avoid interrupting reader while they are still checking out your content.
When designing your forms using the visual editor, the plugin includes a live preview of the signup form as you change the colours, text, images, and form field settings. Also as you would expect, PopupAlly integrates with all the most popular email marketing services.
There is a PopupAlly Pro premium plugin on the way but for now, this free option is a great choice for anyone seeking a signup form that can be displayed in-content or in a popup window.
With these free email optin form plugins for WordPress, even if you are on a budget there is no excuse for not taking the necessary steps in order to start making it as easy as possible for your visitors to become subscribers.
While OptinMonster is still widely considered to be the best plugin of this type, the free options available here provide a very good alternative. Despite lacking some features such as A/B testing and a more varied choice of designs, they work perfectly well and will look at home on the most professional of websites.
With trials for email newsletter services such as AWeber starting from just $1, there really is no excuse for not adding a mailing list newsletter feature to your website.
Which plugin are you planning to use on your website?