It has been said that anyone looking to build a website that is considered an authority should concentrate on building an email subscriber list.
The primary reason for this is that the internet is full of competitors all looking to grab your audiences attention, and once that attention has been placed elsewhere it can be difficult to win that audience back again.
The truth is that the majority of people may only visit your website once, and it is therefore important to attempt to ‘carry on’ the conversation and turn them into loyal fans. This is why email marketing is so powerful.
While I understand that many website owners do not wish to disturb there readers with an obtrusive popup form, it is also important that you have the opportunity to get your amazing content in front of these visitors on a regular basis.
It has also been proven that a popup works exceptionally well when trying to convert readers to subscribers. The Content Marketing Institute have previously said that over 50% of their daily signups come from the popup plugin they have on their website.
As a media company (as all companies now are) you need to focus on your subscription base (or circulation).
Lets take a look at your popup plugin options when using WordPress.
Optinmonster is arguably one of the most advanced popup plugins available to the WordPress community, and is owned and managed by Syed Balkhi of WP Beginner.
It is also the plugin that we use on this site and the others in our network.
A popular selling point of this WordPress optin form plugin is its ability to detect when a user is about to leave your site, and then show the popup form. Instead of annoying your visitors with a popup while they are still reading your content, this feature allows you to wait until the last possible moment before displaying the lightbox-style newsletter optin form.
This is a great feature and one that helps you negate the issue of whether this effective method for generating leads is counterintuitive to the user experience offered by your site.
It is probably worth pointing out that although this feature was unique at the time of release, many other plugins now offer similar features.
OptinMonster works with the main newsletter autoresponder services so it’s just a case of signing in with your account details and choosing a campaign, all from within your WordPress dashboard. Services supported include:
- Plus more
The plugin also comes with a few sample optin forms, which can all be customised to match your site’s design and content. You can also choose to show a sign up form in the footer of the site as a banner, as a slide in form, a sidebar form or at the bottom of each post. OptinMonster allows you to run A/B testing on your optin forms to determine which is the most effective at generating leads.
The Optinmonster WordPress plugin has been perfect for what we have needed it for, though I find the hefty price a little high. Also whichever plan you choose will need to be paid yearly (albeit at a 50% discount).
Thrive leads is the new lead generating plugin from the developers of the now defunct Hybrid Connect. They have rebuilt there email capture plugin from the ground up and have given it a new name, as well as many new features.
The Thrive leads plugin has been built as a one stop plugin that will cater for each and every optin form your site needs to start building an email list.
The optin features include a sidebar widget, light box popup, slide in subscriber form, post footer form, sticky ribbon form (for the top of your page), or you can even insert the form part of the way through your posts to ensure as many eyes as possible see your offer. In addition you can easily create links within your text that once clicked will offer the visitor a sign up form popup.
Where Thrive Leads excels is with the number of redesigned templates they offer (far more than Optinmonster).
Thrive Leads also allows you to trigger a popup on exit intent (as does Optinmonster), however they also allow you to trigger a form when a visitor scrolls down the page.
This plugin is without a doubt one of the very best available on the market and I believe that it is as good, if not better than the more expensive alternative. One such example is the ability to split test different forms as well as different triggers in a way that is just not possible with the current version of Optinmonster.
Had I not already renewed my current subscription with Optinmonster I would definitely be giving this plugins developer my money.
Pippity targets users who are unsure of whether popups are right for their site and audience. It attempts to allay the fears of those who are concerned about alienating their readership with popup forms, but still want to utilize the most effective way to build their list of email subscribers.
Pippity gives you more control over when your popup optin forms are displayed, making this a great WordPress plugin for those who are a little concerned about employing this lead generation tactic. The options related to this area include when to show the form, such as when the user reaches the end of an article, or only shown on certain pages.
The product is certainly easy to use and with a bundled 18 themes to choose from, as well as plenty of options for customisation, including adding your own CSS, it’s no problem to get your forms looking how you want them. There are also features that cover A/B testing of your forms and the ability to test your forms in real time while editing them.
Overall, Pippity is a high quality plugin that gives you a great amount of control over how your popup windows look. If you want to do popups the ‘right’ way, then Pippity might be the best choice for you.
Conclusion: Which Is Best?
It’s hard to say which is the best popup optin form plugin for WordPress. The options on this page are the pick of the bunch but there are many more out there to consider.
The newly released OptinMonster is certainly a very popular choice amongst the WordPress community, although that might have something to do with who its creators are. However it is very easy to setup and get started with, and it comes with some of the best looking forms out there, although there aren’t many templates to choose from. The exit intent popup window trigger is a key part of its marketing, but other plugins also offer this feature, including Thrive Leads, Ninja Popups and Mow Pop. Its good design, simplicity and ease of use make it an ideal choice for anyone looking to get started quickly.
The award for most features without lacking in the design and looks department goes to Thrive Leads which is arguably better than Optinmonster on paper. The plugin is packed with options and settings to let you tweak and customize how your forms work. The auto-management of the split testing with Thrive Leads is also really impressive.
What do you think of these lightbox-style optin form popup plugins? Would you use one on your site, and have you ever signed up to a site using one?
For further reading why not check out our post that looks at further plugins to increase email subscriber signups.
Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”